Michelin
When was the guide established?
Original French Red Guide began in 1900. Great Britain and Ireland version launched in 1974.
Who created it and why? Published by French tyre company Michelin to aid travelling motorists.
What method of rating does it use? A group of full-time inspectors visit anonymously. Inspectors have at least a HND catering qualification or equivalent, plus restaurant or hotel experience and six months' training with an established inspector. It famously awards one to three stars for its top-rated venues. Michelin will not confirm its exact number of inspectors, but says there are 70 across Europe who move around "as and when needed". Last inspections are in late November, the guide goes to press in December and is published in January.
How does a venue get included in the guide? In-house research, reader recommendations and venues requesting a visit.
If I want to be included, who should I contact? Michelin Guide, Hannay House, 39 Clarendon Rd, Watford WD17 1JA, 01923 205247.
Is there any payment required to be included? No.
What is the size and make-up of its readership? The GB and Ireland guide sells 50,000 copies per year, according to editor Derek Bulmer, and is read by "mainly the AB social class".