Camra campaign to highlight short pint measures in pubs

One in four pints served in the UK is served less than 95 % full costing drinkers £481m a year in lost beer and cider, according to research by the Campaign for Real Ale (Camra).

The consumer group surveyed 25 council trading standards departments between December 2004 and January 2007 and found that more than a quarter (26.6 %) of all pints were served 5% short of a full measure.

Camra also hit out at the Government for not fulfilling an election pledge made back in 1997 to ensure a pint measure is not less than 100% liquid.

It has now started an online petition - www.takeittothetop.co.uk - calling for the Government to introduce legislation to make this the case

Camra chief executive Mike Benner said: "It is a disgrace that up to a quarter of all pints served in the UK are less than 95% liquid when the consumer is paying for a full pint every time.

"Labour had promised to introduce legislation to end this unfair practice ten years ago and the continuing cost to beer drinkers from the Government's inaction has now run into billions of pounds."

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By Christopher Walton

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