Patisserie Holdings plans rapid expansion

07 May 2008 by
Patisserie Holdings plans rapid expansion

Patisserie Holdings, the Luke Johnson-backed patisserie chain, is planning to expand rapidly, opening a minimum of 10 outlets per year over the next three years, Caterersearch can reveal.

The company, which currently operates 55 outlets, is aiming to roll out from its dual heartlands of London and the Midlands and create the UK's first nationwide patisserie and tea shop chain since the demise of the Joe Lyons Corner Houses in the 1970s.

Patisserie Holdings operates two brands - London-based Patisserie Valerie and Midlands-centred Druckers Vienna Patisserie. It wants to extend the brands into the Home Counties and areas outside the south-east respectively.

Paul May, managing director of Patisserie Holdings, said: "There is a lot of territory to cover if we are to meet our ambitious targets. Being mostly in central London Patisserie Valerie is the most concentrated, while Druckers had a strong following in the Midlands. Yet the key is to find the strongest sites within our target list of towns."

Risk Capital Partners, the private equity fund chaired by Luke Johnson, purchased Druckers Vienna Patisserie in May 2007 before combining it with Patisserie Valerie - which was acquired in September 2006 - to form Patisserie Holdings.

Druckers Vienna Patisserie is the larger of the two brands, with 42 sites nationwide, compared to 13 for Patisserie Valerie. Forecast turnover for 2007-08 is more than £30m.

Patisserie Valerie chain grows to 11 outlets in central London >>

Luke Johnson speaking at Hotelympia >>

Spitalfields opens new food units >>

Luke Johnson and Gary Ashworth rescue FishWorks >>

By Daniel Thomas

E-mail your comments to Daniel Thomas here.

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking