New categories for Hotel Marketing Association Awards introduced

The Hotel Marketing Association Awards has opened entries for its annual awards with new categories including Best Weddings Marketing and Best Meetings & Events Marketing.

The awards organised by the professional body for hotel marketers reward businesses championing marketing within the hospitality sector and its role in the growth of hotels.

Four new segment-driven categories have been introduced this year to reflect the evolution of the marketing industry: Best Weddings Marketing, Best Meetings & Events Marketing, Best Restaurant and/or Bar Marketing and Best Leisure Marketing.

Pamela Carvell, life president of the Hotel Marketing Association said: "We are thrilled to be announcing the transformed Hotel Marketing Association Awards. While the awards have always been incredibly well supported with entries growing year on year, we felt it was imperative that the awards evolved with the industry and remained current. In recent years we saw a growing number of segment-specific entries in the more general categories, so it felt instinctive to focus on these areas."

She added: "We are proud that the awards now closely reflect the current activity in marketing within hotels and we look forward to receiving a wealth of creative entries."

Following the success of last year's ceremony, the Young Marketer of the Year, Agency Young Marketer of the Year and Best Partnership Marketing categories will continue.

The winners of the 2018 Hotel Marketing Association Award's will be announced in March in Central London.

Entrants do not need to be HMA members and awards are free to enter. The deadline for entries is 18th January 2019.

Written by Helen Salter