A soft touch

01 January 2000
A soft touch

Customers will drink more soft drinks than usual over the Millennium period with demand for products increasing between eight and eleven per cent.

Fruit juice will account for a higher than average share of total soft drinks sales.

These are the findings from Britvic, which has issued a Millennium Guide and Checklist on how to cope with the increasing demand.

Britvic

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Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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