Accor to rebrand Hythe Imperial hotel
French hotel group Accor has signed a management deal with construction company GSE Group for the Hythe Imperial hotel in Hythe, Kent.
The 100-room hotel will be rebranded as the Mercure Hythe Imperial, with GSE planning substantial investment to upgrade its rooms and public areas.
GSE bought the property from QHotels for an undisclosed sum through property agent Knight Frank.
The hotel features a health club, restaurants, conferencing facilities, gardens and a golf course.
The addition of the Mercure Hythe Imperial Hotel and Spa brings the total of Mercure hotels in the UK to 27.
Shane Pateman, regional operations director at Mercure, said: "Earlier this year we added 24 hotels to the Mercure brand in the UK and with the four-star Mercure Hythe Imperial hotel and spa we have the opportunity of restoring a land-mark hotel to its former glory.
"Our intention is to grow the Mercure brand in the UK and this is another important step forward."
Accor reveals expansion plans >>
Accor to expand Mercure brand in the UK >>
By Kerstin Kühn
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