Admiral Taverns develops ‘build a menu' programme to boost food sales

Pub firm Admiral Taverns has developed Build a Menu, a new initiative for its tenants, offering them the chance to build a new menu to boost food sales.

Build a Menu allows licensees to choose from over 160 dishes in a central food bank, with easy-to-understand instructions on how to prepare, cook and store, how to control portion sizes, as well as where to buy the products from.

Admiral's catering development team has also increased in size, with former chef Wayne Child having joined the three-strong team in advising Admiral licensees across the country on food preparation, cooking tips, choosing the right suppliers, and food trends.

Nina Walker, catering executive at Admiral Taverns, said: "Food is becoming an increasingly important profit opportunity for many pubs, and this new initiative will help support any publicans wanting to introduce food, or build their existing offering.

"As part of engaging with our licensees in every aspect of their business, we want to ensure that they are given the best information and advice on how to improve their food offer, should they wish to."

Build a Menu begins with one of the food team visiting the licensee to discuss what they would like from their pub's food offer, and has worked well in trial pubs where there has previously been no food experience.

Founded in 2003, Admiral Taverns is a Chester-based business with an estate of 960 pubs.