Aim to be in the Ruby red

Britvic Soft Drinks has launched Ruby's - a lightly carbonated cranberry based fruit drink designed to be served chilled from its stylish 275ml bottle or as a mixer. It combines the tangy dryness of cranberry with a fruity flavour.

Trials were extremely successful with 88 per cent of women and 70 per cent of men who said they would buy Ruby's again, 84 per cent said it was new and different and 50 per cent would use it as a mixer.

Available in three flavours, Cranberry & Raspberry, Cranberry & Blueberry and Cranberry & Orange.

Ruby's Cranberry Sodas have no artificial sweeteners, colours and preservatives and are available in cases of 18.

The brand will be supported by consumer advertising campaigns later in the year as part of an overall brand support package of £1.5 million.

Britvic Soft Drinks