Pub operator Barracuda Group has launched its fifth retail brand, Cape, promising to bring "the spirit of South Africa" to the UK.
Cape, which launches with a single pub in Nottingham, is Barracuda's second South African themed brand alongside the 20 Barracuda Bars in England and Wales.
The brand will be food-led, with a breakfast and lunch menu offering coffee, smoothies and soft drinks alongside South African wines and beers, differentiating it from Barracuda Bars which are sports-led.
Cape cost Barracuda £500,000, a drop in the ocean compared to the £35m the group has to expand its chain at a rate of 30 a year over the next five years.
The company said at the beginning of the year turnover had increased for the year ended 1 October by 15% to £108.8m (2004: £94.4m).
The majority of Barracuda's managed pubs are run under the Smith and Jones brand with Varsity and Juniper Inns, which was their last brand launch in 2005, completing the portfolio.
By Christopher Walton