Bavarian Beerhouse targets franchisees
The sound of Oompah bands and yodelling may be a more common phenomenon in UK and Irish cities if London-based German pub operator Bavarian Beerhouse's plan to find franchisees takes off.
The company has two London sites so far, in Old Street and Tower Hill. It was founded in 2004 by husband-and-wife team Rene and Sabine von Reth.
Bavarian Beerhouse said it would offer an ‘Oktoberfest' concept to celebrate the famous Bavarian beer festival of the same name.
"The restaurant market in the UK is tough. Two years after the credit crunch a lot of restaurants and pubs are struggling or have gone bust already", Sabine von Reth, the company's marketing director said. "Chains that have been successful for many years are no longer making a profit. It's a different world, and new concepts are desperately needed."
"Just selling beer and nibbles isn't enough anymore. Guests are willing to spend money, but they want something in return. Bavarian Beerhouse offers a unique Oktoberfest entertainment concept: food, drink and entertainment - an oompah band, some yodelling, singing and dancing. Table service is provided by charming ladies in traditional Bavarian dresses, serving massive pork shanks, sausages and Sauerkraut," she added.
The company is interested in taking the franchise concept to cities including Edinburgh, Glasgow, Manchester, Dublin, or Birmingham.
Oktoberfest hits the million mark >>
By Neil Gerrard
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