Oxfordshire-based brewer Brakspear has created a new ale to help raise funds for a new pavilion for Henley Cricket Club.
Every pint of Pavilion Ale sold during May will see Brakspear donate 10p to the new pavilion, which opens this month.
The move comes as part of a long-standing relationship between the company and club: the club was founded in 1869 by two members of the Brakspear family and its home is still called the Brakspear Ground.
Tom Davies, Brakspear's commercial director, said, "We were delighted to help Henley Cricket Club raise funds for the new pavilion and are confident that many drinkers will be keen to support their local club, by choosing Pavilion Ale."
Pavilion Ale, available in Brakspear pubs during May, is a 4.0% ABV, golden amber ale with a spicy aroma and toffee after notes.
E-mail your comments to Neil Gerrard here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next pub job here with Caterersearch.com jobs