Brakspear takes managed estate to six with pub purchase

27 October 2015

Oxfordshire pub operator and brewer Brakspear is to take its managed estate up to six sites following the purchase of a bar and restaurant in Stratford-upon-Avon.

The Church Street Townhouse is a 400-year-old, Grade II-listed building in the heart of Stratford and has two bars, a dining room and 12 en-suite bedrooms.

Brakspear plans to trade the pub in its current format, making only minor operational changes to improve trading, while decideding on changes on food and drink to align it with its other managed pubs.

The company plans to refresh the venue in 2016 as part of a "sparkle".

Tom Davies, Brakspear chief executive, said, "We're delighted to be taking the keys to this prime site in Stratford-upon-Avon, a town we've not traded in before and which we believe holds exciting potential. Its location in a large town with a huge tourist population makes it a different proposition to our other managed pubs, which are all situated in villages or small towns.

"Added to that, the Shakespeare factor is clearly going to have an impact on the way we trade the Townhouse, with pre- and post-theatre offers an important part of the mix, and a need to communicate to an international customer base."

The Townhouse is the second addition to Brakspear's managed estate this year, following the acquisition of the George Hotel in Shipston-on-Stour in May.

It hopes to add further sites to the division in future.

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