Scottish brewer BrewDog has raised £750,000 of capital through an online-only share offering.
The company now has 1,300 shareholders following its "Equity for Punks" scheme.
BrewDog is now launching a campaign in which it will encourage those shareholders to introduce its beers to bars across the country, dropping off promotional "Punk Packs" to venues they would like to see BrewDog beers sold in.
BrewDog co-founder James Watt said: "Equity for Punks was always going to be about more than just being a shareholder; it is an opportunity to help us change things. That's why we are giving them the chance to be part of an ale aggregation that can change things on their own patch."
By Neil Gerrard
E-mail your comments to Neil Gerrard here.
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk
Looking for a new job? Find your next job here with Caterersearch.com jobs