BrewDog appoints Caroline Morris as operations director

31 October 2012 by
BrewDog appoints Caroline Morris as operations director

Scottish brewer and bar company BrewDog has appointed Caroline Morris as its new operators director.

Morris joins from Mitchells and Butlers, where she was the new concept development manager, having previously worked at Castle as its senior marketing manager.

Morris said: "I'm really thrilled about my new role. BrewDog has always been at the forefront of engaging customers and making them passionate about great beer. In my new role I hope to be able to tap into this ethos and get more and more people to enjoy and love awesome craft beer."

"Ambitious is a word that's quite synonymous with BrewDog, and that ambition has led us to have a target of 10 bar launches within the next 12 months. It's no small task, but it's one I know will be extremely rewarding as part of this team."

James Watt, BrewDog co-founder, added: "Caroline comes with a wealth of experience and she's exactly the kind of person we need at this moment in time. We've got a lot of new bars opening and we need someone like her to ensure we are not just tags on a map, but awesome, interesting spaces where people come to learn and love great beer."

BrewDog opened its second London bar in Shoreditch this October, followed by Bristol a week late. It also won a licence application case against Leeds City Council and will open there in early 2013.

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

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