Bright Spark
What: The Pure Package - personalised eating plans delivered to your door.
Why: You too can now live the life of Gwyneth Paltrow or Patsy Kensit by having personalised meal programmes delivered to your door. Everything from breakfast and snacks to dinner can be provided by founder Jennifer Irvine and her team, so you don't have to cook and you eat only what fits into your personalised diet programme - if you don't cheat, that is, and if you can afford it (from £26.99 a day).
Our verdict: A breakfast of spinach and cream cheese crépes was good but not quite right for that time of day, while dinner of bluefin tuna with green beans and lemon Ratte potatoes was delicious.
Good for: Anyone rich and very serious about being healthy.
Bad for: Anyone who can't resist a mid-afternoon chocolate biscuit.