Caterer and Hotelkeeper – 10829
01 January 2000
Life at
the top
COUNTRY LIFE English Butter is launching a national radio advertising campaign in the autumn, to emphasises its unique taste of real English cooking.
The ads use the brand's well-known catchphrase: "You'll never put a better bit of butter on your knife" - to bring home its quality and value.
It also appears on all Country Life packaging: the 250g versions (both salted and unsalted), plus the size 10 salted catering portions.
Country Life claims it is the number one English butter brand, with a 4 per cent volume increase over the past 12 months to April.
Country Life
