Caterer and Hotelkeeper – 30827

01 January 2000 by
Caterer and Hotelkeeper – 30827

WTB urges new Welsh map

THE map of Wales should be redrawn into 10 distinct areas for the purposes of tourism promotion and marketing, the Wales Tourist Board (WTB) recommended last week.

As part of its Tourism 2000 strategy, the WTB published a consultation paper based on independent research and aimed at introducing a more rational and co-ordinated approach to marketing holidays in Wales.

Its preliminary view is that there is "real scope" for reducing the number of different brochures promoting holiday destinations in the principality, thereby avoiding duplication of effort.

The board's new marketing map includes well-known area names such as Snowdonia, Pembrokeshire and West Wales.

Responsibility for the preparation of brochures for the 10 new areas would rest with either regional tourism companies or local authorities, or a combination of the two working together.

The WTB, which said it might be willing to provide some financial support for agreed area brochures, wants written comments on the paper by 31 October. Write to the WTB, Brunel House, 2 Fitzalan Road, Cardiff CF2 1UY.

Health failure

PUB-restaurants provide a disappointingly limited range of healthy options on their menus, according to a survey of six of the biggest chains by the Consumers' Association.

The association's Which? way to Health magazine, published last week, found that although all the chains provided "something that could be part of a healthy meal out", discerning diners "deserve a better deal".

Henry's Table, the Boddington-owned chain, was rated first "by a long way". The worst offender, according to the survey, was the Big Steak chain.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking