Brewer and pub operator Charles Wells has announced a short-term price freeze on draught beers and ciders and is also offering licensees flexibility on purchasing agreements.
The company, which runs more than 200 pubs, had already implemented a price freeze on its own brewed beers until Monday (2 February), but this has been extended until 4 April.
In an effort to support licensees unable to access capital, Charles Wells has also designed an inventory purchase scheme allowing landlords to buy and rent back inventory on conditional purchase agreements.
Anthony Wallis, managing director of Charles Wells Pub Company, said: "We're sure that by holding the price and duty rises on draught beers and ciders and offering a number of different support mechanisms, we're providing the practical support that individual licensees require.
"We'll continue to listen to their needs and identify realistic assistance as effectively as we can because we know that we must work together to build successful and profitable businesses."
By Daniel Thomas
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