Digital Summit to challenge traditional marketing thinking
Taking place next month the Digital Summit is set to challenge traditional marketing thinking, deliver inspiration to boost bookings and provide insight into the technology that will drive growth in hospitality businesses.
Taking place on 18 June at 30 Euston Square The Caterer‘s Digital Summit will feature speakers from operators including Pizza Express, Hand Picked Hotels, Yotel, Delaware North and Mandarin Oriental hotel group. They will address how to thrive in the digital age and explore the content, conversion strategy, revenue tools and marketing insight that will supercharge your bottom line.
With GDPR now in place, a panel including Mandarin Oriental's Stephanie Timsit and Alan Broadhead from Moore Stephens will explore early issues with the legislation and explain how to ensure you remain compliant.
Meanwhile, Timothy Love from PizzaExpress will describe how the restaurant group has remained at the forefront of technological developments in customer engagement, and what it is considering implementing in the future.
Providing some inspiration in new trends and ways to engage customers, Marianna Alfa from Yotel and Delaware North's Daniel Clark will debate where AI can be best deployed, what can be learnt from the latest mobile apps and how it's possible to deep mine data to improve personalisation.
The agenda, crafted in partnership with a panel of industry experts to identify the topics and insight that really matters to hospitality, also explores how to streamline the customer experience, boost bookings and create seo strategies that provide an identifiable return on investment.
Speaker spotlight
Timothy Love, Pizza Express
Timothy Love will present the thinking behind the brand's innovations and reveal the internal data that informs investment decisions, while also providing his predictions for the restaurant of the future. From award-winning messenger bots to the launch of its new app with first of its kind augmented reality, PizzaExpress leads the way when it comes to technology in the casual dining sector.
Alan Broadhead, Moore Stephens
Are you confident that your business will be meeting its GDPR responsibilities? With the Digital Summit taking place one month after GDPR's introduction, Chris Beveridge will detail where operators have already fallen foul of the regulations and explain the areas that the regulators are concentrating on. He'll explain where you need consent for marketing and how to ensure you're complying on an annual basis.
Athena Simpson, YFood
The hospitality landscape is changing. With challenger brands innovating at an exciting pace - using technology and marketing in new and innovative ways. Athena Simpson from Y Food will explore the marketing tactics and new business models that are disrupting the market and showcase how these and the tech employed can be applied to established businesses.
Taking inspiration from the most creative change makers and innovators who have used unconventional and lean methods to achieve success, Simpson will provide the blueprint for charging ahead of the curve by getting into the disruptor mindset.
