EasyGroup launches new riverboat service

19 April 2006
EasyGroup launches new riverboat service

EasyGroup is to roll out a European riverboat cruise service to add to its existing Easy-branded businesses.

The UK-based company, which is wholly-owned by entrepreneur Stelios Haji-Ioannou, is set to unveil an agreement to licence the EasyCruise brand to Dutch riverboat operator.

The service, which will feature orange-coloured Easy-brand boats, is due to commence in June with cruises between Amsterdam and Brussels.

EasyCruise will sit alongside the low-cost airline and mobile phone divisions within the EasyGroup portfolio.

There are currently no plans to cross-sell the cruises with other Easy travel products such as flights on EasyJet.

The cruise service will function on a no-frills basis in a similar fashion to the EasyJet airline and it will target younger holidaymakers.

EasyCruise in hunt for CEO >>

Stelios truns hand to pizza >>

EasyCruise steams ahead >>

By Tom Reed

This article originally appeared on mad.co.uk, the website which delivers business insight to professionals in marketing, media, new media, advertising and design.To subscribe to mad.co.uk and receive full access to their database of articles on these industries, click here.

Source: mad.co.uk

Get your copy of Caterer and Hotelkeeper every week -

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking