EasyGroup is to roll out a European riverboat cruise service to add to its existing Easy-branded businesses.
The UK-based company, which is wholly-owned by entrepreneur Stelios Haji-Ioannou, is set to unveil an agreement to licence the EasyCruise brand to Dutch riverboat operator.
The service, which will feature orange-coloured Easy-brand boats, is due to commence in June with cruises between Amsterdam and Brussels.
EasyCruise will sit alongside the low-cost airline and mobile phone divisions within the EasyGroup portfolio.
There are currently no plans to cross-sell the cruises with other Easy travel products such as flights on EasyJet.
The cruise service will function on a no-frills basis in a similar fashion to the EasyJet airline and it will target younger holidaymakers.
By Tom Reed
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