Flagging up a rich taste of Italy
01 January 2000
DOUWE EGBERTS has launched a new range of Piazza D'Oro point-of-sale material. The range includes new posters, menus, table cards and coffee menu boards.
Loyalty cards have also been introduced to encourage customers to buy more coffee.
The Piazza D'Oro brand is already established as a national brand targeting young, fashionable coffee drinkers who are looking for an affordable, premium coffee with an Italian heritage.
Douwe Egberts
