Food is now officially one of the top five most-important considerations for UK pub customers.
The finding, which will hardly come as a surprise to many in the pub industry, came from a new report from market research firm Him! Research and Consulting.
The company said the needs of food customers were "very different" from drink-only customers - including who is likely to be in a pub for food, who they are likely to be there with, what drives outlet choice and purchasing decisions.
Him! also pointed to Mitchells & Butlers, which has seen food sales overtake drink sales for the first time, with like-for-like sales increasing by 3.3% in the 33 weeks to 9 April, including a 5.5% rise in food sales and a 1.8% rise in drinks sales.
By Neil Gerrard
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