Fuller's has launched its new seasonal beer, Wild River, which takes its cue from the US craft brewing scene.
The 4.5% abv double-hopped pale ale uses a blend of American hops imported from the West Coast of the USA: Liberty, Willamette, Cascade and Chinook.
"There has been a huge growth in recent years within the craft beer movement and we wanted to create our own interpretation of these full-flavoured, hoppy beers," said John Keeling, head brewer at Fuller's.
The American hops have been infused into the beer through dry-hopping methods, as well as initial and late copper hop additions.
Fuller's said the principal aroma of the beer was of spicy grapefruit, with tropical fruit notes, finishing with a "pronounced and assertive bitterness".
As well as the standout pumpclip, Wild River is supported by a point-of-sale kit including "bear" mats, posters and floor stickers, as well as an imitation bear trap for the back bar.
By Neil Gerrard
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