Fuller's launches Wild River American hopped pale ale

14 June 2012 by
Fuller's launches Wild River American hopped pale ale

Fuller's has launched its new seasonal beer, Wild River, which takes its cue from the US craft brewing scene.

The 4.5% abv double-hopped pale ale uses a blend of American hops imported from the West Coast of the USA: Liberty, Willamette, Cascade and Chinook.

"There has been a huge growth in recent years within the craft beer movement and we wanted to create our own interpretation of these full-flavoured, hoppy beers," said John Keeling, head brewer at Fuller's.

The American hops have been infused into the beer through dry-hopping methods, as well as initial and late copper hop additions.

Fuller's said the principal aroma of the beer was of spicy grapefruit, with tropical fruit notes, finishing with a "pronounced and assertive bitterness".

As well as the standout pumpclip, Wild River is supported by a point-of-sale kit including "bear" mats, posters and floor stickers, as well as an imitation bear trap for the back bar.

By Neil Gerrard

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