The Greenwich Union, one of two pubs owned by the Meantime Brewing Company in Greenwich, south-east London, is to open a bottle shop selling a range of 50 craft beers.
The shop, which has been given a dedicated space in the bar of the pub, will offer a regularly-changing variety of beers for sale. Meantime's own range of eight bottled beers will also be on offer.
Its opening comes after a trial in May this year, and Meantime hopes it will appeal to customers who use off-sales only as word spreads.
Greenwich Union manager Daniel Persson, who came up with the idea, said: "The combined passion and knowledge of everyone at Greenwich Union, the Meantime brewers and our patrons has meant that our range of bottled craft beers has grown to be one of the best anywhere in the UK.
"Given the number of our customers asking where they could get our beers to enjoy at home, a bottle shop seemed an obvious step for us.
"Most independent off licences can't stock the range we offer as a specialist craft pub - either because they don't have the expertise or because they don't have a big enough customer base for them. Our customers have already tried many of our beers and there's a thirst for knowledge and exploration of craft beers."
By Neil Gerrard
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