Heineken introduces free Wi-Fi to 300 pubs

23 August 2011 by
Heineken introduces free Wi-Fi to 300 pubs

Heineken UK is to introduce free Wi-Fi to 300 stockist pubs and bars across the country by the end of 2012, following a new partnership with BT.

The first phase of the deal will see 100 London pubs take up fast Wi-Fi, through which customers will be able to access a special area of the internet, the Heineken Hub.

The i newspaper, sister paper to The Independent, will supply exclusive content, which is expected to focus on the pubs' local area.

Rick Lawrence, marketing manager - Heineken at Heineken UK, said: "The partnership with BT reinforces the brand's reputation as a leading player in the development of technology. The Wi-Fi initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its consumers."

Chris Bruce, CEO of BT Openzone, said: "Using Wi-Fi to deliver free and exclusive content, Heineken is engaging and exciting pubgoers and will undoubtedly increase business. It's an exciting time to be involved in hospitality marketing."

BT Wi-Fi is also available at 13 Shepherd Neame hotels in Kent; Starbucks; major hotel chains including Thistle, Guoman and Ramada Jarvis; Welcome Break and Roadchef Costa motorway service areas.

BT also extended its relationship with Hilton in June to provide a fully managed suite of Wi-Fi internet services to more than 17,000 bedrooms, public areas and meeting and conference spaces in the UK and the Republic of Ireland.

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By Neil Gerrard

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