The Association of Licensed Multiple Retailers (ALMR) has urged the Government to impose a ban on below cost selling of alcohol by supermarkets.
Hot on the heals of a Christmas meeting with the Licensing Minister Gerry Sutcliffe and the Home Office Alcohol Team the ALMR is also calling for a reduction in licensing hours for supermarkets.
The group is campaigning as well for the reintroduction of controls on the locations of alcohol displays.
It also wants explicit reference to off-trade promotions in industry-wide guidance on alcohol sales.
Bish added that the number of 24-hour off-licences had doubled since the Licensing Act (2003) was introduced in 2005, with the majority in supermarkets.
According to the ALMR retail sales of alcohol through the off-trade are up 50% since 1997 and are 24% cheaper in real terms.
"If the Government is serious about alcohol consumption then it must do more to encourage all industry sectors to adopt a more responsible approach to alcohol retailing," Bish said.
By Christopher Walton
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