Bar and casual-dining business Loungers is close to securing two new sites for its new Cosy Club brand.
The move to take on the two new sites in Bath and Exeter follows the opening in September of the first Closy Club in Taunton, in a Grade-II listed former arts college.
Loungers managing director Alex Reilley said the new Taunton site had traded "very strongly" so far and that the Loungers management team was now planning to roll out the brand alongside its existing Loungers concept.
The Cosy Club concept has been developed by Loungers to fit market towns and niche city centre locations and is predominantly targeted at women.
"There are a number of towns and cities in the region that we've always been very keen on but that lack any secondary areas. We, therefore, found ourselves looking at more town centre locations and, in looking at these primary locations, we felt that the Lounge ‘look' may be a bit too urbanised. We felt a fresh approach to the design and feel of any premises we opened in these locations was, therefore, in order. From this, and the nature of the building we took on in Taunton, the Cosy Club was born," Reilley said.
The Cosy Club is Loungers' 15th site and takes its annualised net turnover to £11m. Next month will see the opening of the Loungers' 16th site in Banbury, called Pinto Lounge, followed by a 17th site called Loco Lounge in the Birmingham suburb of Kings Heath in January. In addition to the prospect of opening two Cosy Club sites next year, Loungers is also finalising terms on another Lounge site in Southampton and is hopeful of adding another two sites in Bournemouth in 2011.
By Neil Gerrard
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