Marketing Campaign Awards 2004
No matter how big or small your business, never before has well-targeted marketing been so vital to your commercial success.
To recognise this, Caterer & Hotelkeeper in association with our sponsors, Nestlé Foodservices and Autograph Foodservice, will present two prestigious Catey trophies to individuals and groups who have run the most enterprising and effective overall marketing campaigns over the past 12 months. The awards will be presented with 15 other Catey trophies at the annual Caterer & Hotelkeeper Awards dinner at the Grosvenor House hotel, London, on 6 July 2004.
Best Group Marketing Campaign
sponsored by Nestlé Foodservices
The most enterprising and effective overall campaign run by a hotel, food service, restaurant, leisure or brewery group.
A group is defined as an organisation operating more than one unit, under central control and separated geographically.
Entries in this category may be for a single unit within the group, or for the group as a whole or any part of it.
Best Independent Marketing Campaign
sponsored by Autograph Foodservice
The most enterprising and effective overall campaign run by a single unit restaurant, hotel or pub, without recourse to a centralised marketing department. A single unit is defined as one directly controlled by its owner and not belonging to a group, as defined above. Individually owned hotels that are members of a consortium should enter this award.
1. The competition is open to any hotel, restaurant, brewery, leisure or food service business regardless of size.
2. Entries will be accepted from executives of the above businesses responsible for organising the campaign.
3. Entries will also be accepted from advertising and PR agencies and marketing consultancies involved in the project.
4. Entries will consist of material used during the past 12 months, mounted for display. Each entry should answer all
Questions (1-6) on A4 paper and be:
- clearly labelled, especially different items within a single entry (eg. a series of advertisements or brochures etc, which may form part of an entry)
- signed by the person responsible for submitting the entry.
- submitted on the official entry form, extra copies of which can be obtained by ringing 020 8652 8349
5. Closing date for entries is Thursday 25 March 2004. Entries submitted after this date will not be accepted.
6. Judges will be assessing entries on the clarity of the marketing objectives, an understanding of the target market and the effectiveness of the campaign.
7. Entries will not be returned unless specifically requested in a formal letter accompanying the submitted material. Caterer & Hotelkeeper is unable to accept any responsibility for their safekeeping.
8. The judges' decision will be final and no correspondence relating to their decision can be entered into.
This must be completed and submitted with supporting material to: Jane Cartwright, Groups Projects Manager, Caterer & Hotelkeeper, Quadrant House, The Quadrant, Sutton, Surrey SM2 5AS. (Closing date: Thursday 25 March 2004).
About your campaign
Your answers to the following questions will be used by the judges in their assessment of your entry and should not form part of any mounted material.
All questions must be answered.
1 List your marketing objectives
2 What was your target market, and why?
3 What special activities/events did you organise to achieve your marketing objectives and how did you quantify their access?
4. How did you promote/advertise these activities - both externally and internally? (Give details of your campaign and schedule.)
5. What was your budget for this campaign?
6. How successful did you think your campaign was? (Please provide your answer in not more than 200 words.)
All entries should be typed and submitted on A4 paper.
Click here to download an entry form
Quotes from previous winners:
"In this highly competitive industry we strive to create eye-catching marketing to push us ahead of the crowd. We have proved this can be done on a small budget, and while we know from our sales figures that our formula is right, to win last year's Best Independent Marketing Campaign Catey was a huge accolade."
Brandon Weston Proprietor, the Glasshouse (Catey winner 2002)
"Travel Inn was delighted to win the Catey. Winning this award is a fantastic achievement for the brand and recognises the investment we have put into the product to meet customer needs. It signifies real recognition in the hotel and catering industry at large."
Gill Baker Marketing Director, Travel Inn (Catey winner 2001)
"It isn't just about having a nice trophy for the mantelpiece. For the whole team at Debenhams Food Services, winning a Catey was tangible proof that we understand and delight the market, to the point where it had been recognised by our whole industry. You can't get a better endorsement than that."
Eddie Bridges Marketing Manager, Debenhams Food Services (Catey winner 2000)
"This award really hit home in showing just how valuable marketing is in an increasingly competitive hospitality marketplace. The encouragement I got from winning the Catey inspired me to set up flatCAP Marketing - offering straightforward marketing solutions for the industry. For this opportunity, I thank Catey!
John Pallagi, Proprietor, Room (Catey winner 2003)
