Drinks supplier Matthew Clark has become the latest company to Jacques Borel's VAT Club.
Veteran French lobbyist Borel has now persuaded around 50 companies to join his cause, which campaigns to reduce the level of VAT paid in the hospitality sector to 5%.
Matthew Clark is a major supplier to the on-trade, providing drinks to more than 16,000 restaurants, hotels, pub, bars and clubs across the UK.
Its chief executive Steve Thomson said: "We are pleased to support the campaign to reduce the level of VAT in the hospitality sector.
"The recent tax parity day showed how much support there is for a reduction in the level of VAT amongst publicans and their customers."
VAT Club JB chairman Jacques Borel added: "We are delighted to welcome Matthew Clark to the campaign to reduce VAT.
"The company is at the heart of the leisure and hospitality sector, serving thousands of customers daily
"It fully understands how a reduction in VAT would boost all of those working in this important sector of industry."