McDonald's founder dies
01 January 2000
The man who invented McDonald's has died aged 89.
Richard "Dick" McDonald and his brother Maurice, known as Mac, opened their first eaterie in 1940 in the form of a barbecue restaurant that served drivers in their cars in San Bernadino, California.
While Mac ran the restaurant, Dick looked after the marketing. It was he who devised the golden-arches logo and the signs that proclaimed "Millions Served" - later amended to "Billions Served".
In 1948, in the face ofpost-war economies, they redesigned the restaurant as self-service.
