Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Meantime launches seasonal Yakima Red

14 February 2012 by
Meantime launches seasonal Yakima Red

Meantime Brewing Company has created a new seasonal beer, which marries American hops with UK and German malt.

Yakima Red has been designed to show off the depth and richness of the US aroma hops grown in the Yakima Valley, Washington State.

The "hoppy" beer has been balanced by pairing the hops with the medium body and flavour of UK and European malt.

Steve Schmitt, head of brewing at Meantime London's Greenwich brewery said: "Having fallen in love 20 years ago with the unique flowery and fruity aromas the hop varieties from the Yakima Valley bring to beer, the Meantime team felt it was the right time to brew a beer to show off these North American gems. We felt the best way to do so was to bring the hops together with a solid, ruby red-base beer made from the best malt Europe can offer.

"As an American myself, I was excited about the opportunity to create a marriage of those ingredients and flavours to make Yakima Red a true blend of European and American styles and flavours."

The beer, which has notes of citrus (grapefruit and clementine), as well as tropical fruit notes, is recommended to match veal, crispy roast pork, ham hock terrine or charcuterie.

Alastair Hook, brewmaster at Meantime London, added: "Yakima Red is a great example of Meantime London's mission to offer the trade diversity by creating a range of beers for a variety of drinking occasions and consumers. We believe that this approach will help us all change the way the public views beer as a category and that there is a huge sales opportunity in creating a more sophisticated beer drinker who is better-educated and willing to pay more for quality at the pump."

For wholesale orders of Meantime Yakima Red, contact sales@meantimebrewing.com.

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking