Molson Coors launches Carling Chrome into on-trade

10 October 2011 by
Molson Coors launches Carling Chrome into on-trade

Molson Coors has launched its new lager, Carling Chrome, an offshoot of the Carling brand, into the on-trade.

The move is part of Carling's £7.3m rebrand and has been pitched as a premium lager, at 4.8% abv.

The beer will be available in a clear 330ml bottle, sold in units of 24, with a recommended retail sales price of £2.95 per bottle.

Mike Read, brand director for Carling, commented: "With the launch of Carling Chrome into pubs, bars and clubs across the country, we're hoping to fill a gap in the market and give customers a light-tasting premium lager that both men and women can drink and enjoy.

"Our in-depth research into barriers to choosing beer on certain occasions has led to a product with a less bitter taste and just the right amount of carbonation bite to make it extremely refreshing. We are looking forward to building on the overwhelmingly positive feedback we've had from the on-trade and consumers alike for Carling Chrome."

Molson Coors sees fourth quarter UK sales growth >>

Molson Coors buys Doom Bar brewers Sharp's >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking