Jad Lahoud and Alex Brocket, son of Lord Brocket, are set to open a new New York-style nightclub called Upper West on the King's Road in Chelsea.
Lahoud has spent over a decade in the nightclub industry and previously worked on marketing and PR for Amika in Kensington. Brocket has several other businesses but this is his first venture into the nightclub sector.
The pair are financing the development of the new venue, which will occupy the former site of the King's Club, themselves. Upper West is expected to open in November 2012.
The interiors of the club will be designed by Jonty Bruce, founder of the Interior Architects. Bruce has taken elements from many of Lahoud's favourite global haunts - PH-D New York, Amber Club Zurich and Baoli Cannes among them - and combined them with his own touches.
Upper West will also feature a "secret" roof garden, designed to recall Manhattan's skyline. Art from Notting Hill's London West Bank gallery will adorn the walls.
Live music will be performed each night by both established and emerging talents and to mark the history of music in Chelsea, Upper West will also house a piano that once belonged to Elton John.
By Neil Gerrard
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