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Over to you

08 December 2003 by
Over to you

Should the hospitality industry play a greater role in promoting tourism overseas?

Yes. Huge numbers of overseas visitors come to Britain and they just go to London, Bath and Stratford. There is a lot more to Britain than that. We need to hold consultations face-to-face with whoever will listen. That is the first step.

Ken Hunt, owner, Combe House at Gittisham, Honiton, Devon

I am sure we can always do more. Most of our overseas visitors come to us through websites we are involved in. We still have the same number of Americans coming over, they just have less money to spend.

Geoffrey Dunford, manager, Kennard hotel, Bath

This year, the sector has made a significant contribution to VisitBritain's current European campaign, promoting short breaks to Britain's cities, and played a major role in the £1.5m summer promotion to increase visits from the USA.

By developing joined-up campaigns across the industry, we optimise marketing effectiveness. We are keen to see the hospitality sector continue to be well represented in this activity.

Kenny Boyle, director for international marketing, VisitBritain

I think everyone in the industry should be doing something about it, but time is a factor. I only promote my restaurant locally, because most of our customers are locals.

James Kirby, chef-owner, Cotto restaurant, London

We are a community pub. We don't get huge amounts of tourists, so I must admit that promoting tourism overseas is not particularly relevant to what we do.

Marcus Welford, owner, the Olive Branch, Clipsham, Rutlandridien Ton

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