Peach to open its first Birmingham pub
Pub company Peach has revealed plans for its first food and drink venture in Birmingham with a new site opposite Michelin-starred restaurant Simpsons.
The 16-strong pub group will work with Calthorpe Estates in Edgbaston to develop 22 Highfield Road, next door to The Deli@Edgbaston, into a Peach gastropub called Highfield Townhouse.
Peach is investing more than £1m in the "sensitive restoration" of the art-deco building, which was once home to English architect and surveyor Francis W B Yorke.
Redevelopment works giving the property a new look both inside and out and opening access to the back of the pub for a garden. Inside will be a large bar and dining space for more than 100 covers.
Peach co-founder Lee Cash will oversee the development. Commenting on Highfield Townhouse he said: "When Calthorpe Estates shared their vision to create a heart of the community where the local community and local people could pop down and enjoy meeting friends and colleagues, we knew that our ethos would fit this perfectly, and offer something different.
Cash and partner Hamish Stoddart launched the company in 2002 with their first pub in Warwick. The £20m business now has pubs across Warwickshire, Oxfordshire and the Home Counties.
Jayne Herritty, sales and marketing director at Calthorpe Estates, added: "This latest agreement with Peach will add a new offer to the growing leisure and retail options in the area.
"Highfield Townhouse will be opposite Simpsons Restaurant and the new cocktail bar and boutique hotel, The Edgbaston, which are all very different and complement one another. We know it will be popular with businesses, residents and visitors to Edgbaston."
Peach will create 30 new jobs in the area.