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Peter S K Till to lead Choice Hotels Europe in UK

26 September 2016 by

Choice Hotels International, one of the largest hotel companies in the world known for its Comfort, Quality, Clarion and Ascend Hotel Collection brands in Europe, announced today the appointment of Peter S K Till as UK managing director for Choice Hotels Europe.

Based in London and reporting to Mark Pearce, senior vice president, international division, he will be responsible for the expansion of Choice's UK hotel portfolio as well as enhancing the services provided to existing franchisees in the UK. He will take the lead on the development and implementation of Choice's strategic business plans for the UK market, directing the day-to-day operations of the UK business, including franchise services and portfolio management.

Choice Hotels International currently franchises more than 6,400 hotels worldwide and nearly 500 in Europe, and is looking to expand its UK hotel portfolio.

Till brings to Choice almost 40 years' hotel industry experience gained both as an industry consultant and as a senior hotel executive. As the founder of PSKT International Hotel Consulting he has spent the last 14 years providing a range of business development and management advisory services to leading hotel chains. He joins Choice from the Carlson Rezidor Hotel Group, where for six years he was their UK head of development & asset management, responsible for all aspects of expanding Rezidor's presence in the market.

Previously he held a number of vice president-level hotel development roles for Marriott and Ritz-Carlton both in Europe and the US. His earlier career was spent as a managing consultant for PKF Associates, a network of global accountancy firms, where he oversaw a team providing hotel and tourism-related projects throughout Europe.

He also has strong hotel operations experience, having worked in the Grand Hyatt, New York, and the Lygon Arms in the Cotswolds.

Choice launched its upscale, boutique hotel offering, Ascend Hotel Collection, in the UK earlier this year.

Pearce said: "We have aggressive growth plans for Europe and I'm pleased that such an experienced hotel franchisor and developer as Peter is going to be leading our efforts in the UK."

Till added: "I am delighted to be joining Choice Hotels at such an exciting time in its development. I have long admired Choice as one of the world's leading hotel companies and look forward to expanding its UK business."

Choice Hotels launches Ascend Hotel Collection in the UK >>

Choice Hotels awards best franchised hotels for 2015 >>

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