Piers Morgan, TV presenter and former editor of the Daily Mirror has bought the leasehold to his local pub, the Hansom Cab.
The Victorian pub is located just off Kensington High Street in west London.
He bought the pub in joint venture with his brother Rupert, and Tarquin Gorst, who is a partner in Guy Ritchie's Mayfair pub the Punch Bowl and has been the owner of The Rainbow Inn near Lewes, East Sussex for the past 10 years.
Rupert Morgan previously managed Guy Ritchie's pub the Punchbowl in Mayfair.
The new owners have recruited an acclaimed chef with 10 years experience at La Trompette and Chez Bruce who will oversee a fresh menu featuring dishes such as slow cooked ox cheeks "à la Bourguignonne" or classic bangers and mash.
The pub, which is to be refurbished, was offered on a free of tie lease basis with a guide price of £50,000 and rent offers of £42,000 per year.
Leisure Agents Davis Coffer Lyons (DCL) acted for the buyers.
Chris Bickle of DCL says: "My client's have a wealth of experience in the business equalled by a passion for the great British pub. Add a dash of celebrity and no doubt the Hansom Cab will be a roaring success."
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