Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Pub owners pin hopes on rising cask ale sales

24 October 2011 by
Pub owners pin hopes on rising cask ale sales

New research from brewing giant Molson Coors has revealed that 80% of pub owners are expecting sales of cask ale to rise and help boost their business.

According to the survey of over 300 pub owners, wine by the glass is also seen as an area for growth - perhaps reflecting the increasing move to food and the difference between on- and off-trade wine brands.

Despite that, more than a third (35%) of pub owners believed their prospects for the next five years were either "poor" or "very poor", compared with only 28% who felt that prospects were either "good" or "very good".

Simon Cox, independent on-trade sales director for Molson Coors (UK), said: "It is obviously a challenging time for the on trade but we're committed to working with our customers to help them provide the atmosphere, the products and the experience that will enable them to thrive even in this tough market.

"It's no coincidence that very similar or identical products found in pubs are easy to find on supermarket shelves, allowing very direct price comparison. By contrast, the products that are less easy to replicate seem to offer the best prospects for the on-trade. The clearest example of this is cask ale and successful food-led outlets. "

Other findings
â- 85% saw the rising price difference between the off-trade and on-trade as a threat to their future success
â- 75% saw the rise in home entertainment as a threat
â- 78% saw an opportunity in using websites and apps to promote themselves

Earlier this year Molson Coors acquired Sharp's Brewery, which brews Doom Bar.

Molson Coors buys Doom Bar brewers Sharp's >>

Molson Coors sees fourth quarter UK sales growth >>

Molson Coors launches Carling Chrome into on-trade >>

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
Â
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking