Punch Taverns has reported a sharp rise in applications for licences and pub manager jobs.
The Staffordshire firm is receiving up to 90 applications a week from unlikely candidates including doctors, lawyers and accountants, reported the Birmingham Post.
Punch regional operations director Giles Kendall said applications have been flooding in at a time when more people are assessing their hospitality recruitment prospects in a bid to improve their "work-life" balance.
"I think the penny has dropped around people and the hours they are working, whether as an employee or if they are working for themselves," commented Kendall, adding: "A business run correctly as a pub business can still be very attractive, although people have to work very hard at it."
By Emma White
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