Real Ale can offer a "lifeline" for operators during the recession

05 October 2009 by
Real Ale can offer a "lifeline" for operators during the recession

Real Ale is the only beer to show sales growth in the past year in an otherwise declining beer market, a new report has revealed.

The Cask Report

The number of women who drink cask has more than doubled in the past year despite its reputation as a "man's drink". Around 400,000 people have tried cask beer for the first time in the last 12 months and the total number of cask drinkers currently stands at 8.5 million in the UK.

"Cask Ale's growth is good news for pubs as well as cask brewers," said Pete Brown, the report's author, adding: "With closures at an all-time high of 52 a week, many pubs are fighting to stay open and cask ale has turned out to be one of their most powerful weapons," he said.

Some 3,000 new pubs have added cask ale on tap in the past 12 months and 42% of licensees name cask as the drink that's outperforming everything else on the bar.

Cask ale drinkers also tend to be bigger spenders than other beer drinkers with 40% visiting the pub at least once a week, compared to just 23% of non-cask drinkers. A further 70% of cask drinkers dine out in pubs at least once a month compared to 60% of non-cask drinkers.

"Higher-spending customers who drink more beer, go to pubs more often and spend more while they're there, make cask beer a vital asset for struggling pubs," said Brown.

Average price for a pub pint in the south of England tops £3 >>

Fuller, Smith and Turner scoops eight best beer awards >>

Government gives go-ahead for more flexible drinks measures >>

By Emma White

E-mail your comments to Emma White here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs
Looking for a new job? Find your next pub job here with jobs

Blogs on]( Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking