Searcys Champagne Bar concept goes mobile
Searcys has taken its Champagne bar concept to the streets with the launch of a vintage style Champagne van.
The mobile Searcys Champagne Bar has popped up in front of 30 St Mary Axe, also known as the Gherkin, in a bid to capitalise on the celebratory mood of Olympic crowds.
Searcys has operated its private members venue the Searcys Club at the top of the Gherkin since it opened in 2004 and the Champagne van will remain parked outside through September, accompanied by an outdoor seating area.
Christian Rose, managing director of Searcys - Retail, said the vintage Champagne van combines the traditional heritage of Searcys with a new, modern twist.
"By taking our Champagne bar concept outdoors, people can enjoy everything that is great about British summers. We hope that people will join us to toast our Olympic victories and soak up the fantastic atmosphere that is London right now," he added.
Searcys operates five Champagne bars across London, including St Pancras International, Westfield Stratford, Westfield London, Paddington and One New Change.
By Janie Manzoori-Stamford
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