Sketch responds to ‘pricey' image
17 March 2004 by Helen Adkins
Sketch's fine-dining restaurant, dubbed the most expensive in Britain, is offering cheaper menus in an effort to become more "accessible" to the public.
The Lecture Room and Library, just one part of owner Mourad Mazouz's restaurant and bar complex in London, has introduced four new menus put together by executive chef Pierre Gagnaire.
General manager Sinead Mallozzi said the changes were made to counter the public impression of Sketch as prohibitively expensive, as well as to increase lunchtime trade and lower the price point for customers.
The plat du jour lunch menu starts at £22 for a main course with a glass of Champagne, while a "Market Menu" offers three courses for £35.
Source: Caterer & Hotelkeeper magazine, 18 - 24 March 2004
