Sky has announced plans to launch a free public Wi-Fi service to its pub and club customers.
The new service follows the broadcasting company's acquisition of Wi-Fi provider The Cloud.
Sky will also be providing a free point-of-sale package that includes window stickers, posters, tent cards and bar signs to ensure pubs and clubs target the growing number of people that seek venues providing free public Wi-Fi.
Iain Holden, managing director of Sky Business, said: "I believe that the launch of free public Wi-Fi to Sky's commercial customers is the biggest and most exciting product launch since Sky 3D."
By Gemma Rowbotham
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