Supporting roles

Best Caterer

Sponsored by Caterer & Hotelkeeper

The Reed Catering Group's strategy is to become the UK's foremost catering information publisher.

But the information needs of caterers are constantly changing, and this is reflected in the content of our magazines and in the development of new products to satisfy customer demands. In the longer term, there will be more investment in electronic publishing, including an Internet site.

We anticipate that Caterer & Hotelkeeper will still be at the centre of the business in five years' time, but surrounded by an increasing number of electronic and paper-based products.

We are delighted to be sponsoring the Booker Awards for Excellence because we are constantly on the look-out for examples of best practice in the industry. These awards have developed a good reputation for searching out innovative caterers who can help pass on good ideas.

Best Young Business

Sponsored by Nestlé Food Services

The company strategy is to develop the opportunities in the dynamic out-of-home market, recognising the needs of consumers and customers, and meeting them with Nestlé products and services.

With this in mind, in five years' time, Nestlé would like to be judged by its customers to be still the best UK branded food service company.

As the original principal sponsor, we have supported these awards since their inauguration, and are proud to be associated with what has become a prestigious event. They allow us the opportunity to liaise closely with key end-users, enabling us to ensure our products and services continue to reflect their needs.

Best Restaurant

Sponsored by Dairy Crest

Dairy Crest is a broadly based UK dairy food company with a significant presence in the UK dairy market.

As one of the UK's largest buyers of raw milk, it is the market leader in the dairy spreads sector and the leading supplier of mature Cheddar in the UK.

Dairy Crest supplies a range of products from butter, cheese and milk and cream portions to the catering industry.

The company is pleased to be associated with the Booker Awards, which celebrate the achievements of the industry in the UK.

Best Hotel

Sponsored by L Noel & Sons

The company mission is to achieve a leadership position in UK food service for its product sectors. In addition, L Noel & Sons is seeking to establish a significant presence in European food service markets.

The company is happy to be associated with such prestigious awards because they recognise those establishments that are achieving standards and demonstrate best practice in the industry.

Best Pub Caterer

Sponsored by CPC Caterplan

Caterplan is the food service division of Best Foods UK. Through its host of brands, including Knorr, Hellmann's, Ambrosia and Marmite, Caterplan strives to be the premier provider of food service products to the industry.

Our business is based on an understanding of our customers - both end-user and trade - and we endeavour to ensure our brands are of a quality and convenience level that match caterers' needs.

We plan to continue our level of growth through being the industry's best and most customer-responsive food service supplier.

We are delighted to sponsor such a prestigious event. It's important thatquality in the industry is recognised and rewarded. We are particularly delighted to sponsor the Pub Caterer award as we believe this is one of the most dynamic and innovative sectors.

Best Specialist Caterer

Sponsored by Kraft Jacob Suchard

We pride ourselves on providing the highest-quality brands to the food service industry. We develop close partnerships with customers and suppliers, so that together we deliver an unrivalled service.

This is our approach and philosophy as we join forces with Booker to sponsor the Specialist Caterer award.

Best Guest House

Sponsored by McDougalls

The company is committed to serving the catering industry by providing a wide range of branded products and services. All products have been developed specifically to enable caterers working in today's pressurised environment to deliver the high-quality creative food their customers demand.

In the next five years we will remain committed to the catering industry and will have widened our horizons into new technologies and service.

McDougalls welcomes the opportunities for partnership with the industry and is proud to sponsor the Best Guest House award. n

See page 72 for details of how to enter the Booker Prize for Excellence. Closing date: 10 April.