UK fails to take advantageof boom in foreign visitors

01 January 2000
UK fails to take advantageof boom in foreign visitors

Hotels and restaurants could be missing out on valuable overseas trade, despite Britain's growing popularity as a holiday destination.

New research indicates that only half the UK's hotels actively promote their business to overseas visitors.

The Barclays Merchant Services (BMS) survey found that 30% had no member of staff able to speak a second language.

"Foreign visitors to the UK spent a record £12.8b last year. Restaurants, pubs and hotels should beware they don't miss out on the spending spree," said a spokesman.

Two other surveys reveal a 3% year-on-year increase in the number of overseas visitors to the UK during the first quarter, although estimates of actual numbers vary. The British Tourist Authority (BTA) says there were more than five million visits, while the Office for National Statistics'(ONS) International Passenger Survey puts the figure at 6.7 million.

According to the BTA, there was a 15% upswing in the number of American tourists during the quarter, although the number of European visitors remained static.

It estimates that total visitor spend was up 3% year on year to £2.3b.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking