Unilever to take legal action over BNP use of Marmite image

22 April 2010 by
Unilever to take legal action over BNP use of Marmite image

Unilever is to begin legal action against the British National Party after it used an image of a Marmite jar in a political broadcast.

The jar was used in the top corner of a video available on the BNP's website without permission.

It is thought the BNP was attempting to align itself with Marmite's ‘love it or hate it' campaign.

The BNP has now removed the video, featuring its leader Nick Griffin, from its website.

Unilever said in a statement: ‘It has been brought to our attention that the British National Party has included a Marmite jar in a political broadcast shown currently online.
"We want to make it absolutely clear that Marmite did not give the BNP permission to use a pack shot of our product in their broadcast. Neither Marmite nor any other Unilever brand are aligned to any political party.

"We are currently initiating injunction proceedings against the BNP to remove the Marmite jar from the online broadcast and prevent them from using it in future."

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By James Stagg

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