Visit London, the marketing organisation for the capital, has recruited Tracy Halliwell as head of business and conventions.
Halliwell, who will take up her new post in February, was vice-president of sales and marketing at Millennium & Copthorne Hotels for Europe, the Middle East and Africa.
Visit London sees the meetings and events sector as one of the key areas that will benefit long-term from the 2012 Olympics and is focusing its efforts on the area accordingly.
Halliwell said: "With the 2012 Olympic Games coming to London, this is a fantastic moment for the city. London is a world-class capital and its offering looks set to improve further as new services and facilities come on stream in the run up to 2012."
By Chris Druce