Vodka bar chain Revolution plans to increase food sales by 25% in six months

25 October 2011 by
Vodka bar chain Revolution plans to increase food sales by 25% in six months

Vodka bar chain Revolution has revealed plans to transform its dining offering nationwide, with the aim of increasing food sales by 25% in six months.

Underpinning this is a dedicated national staff training programme to ensure Revolution's team of 600-plus kitchen and waiting-on staff deliver the food knowledge and levels of service that will define the new Food Revolution brand.

The team will be supported by an enhanced company infrastructure, following the recent creation of a new Food Development Kitchen in Manchester and training centre in York.

The new, simplified Food Revolution menu will feature traditional British favourites such as fish and chips alongside experimental dishes such as the new Japanese-inspired "chicken katsu".

Meanwhile, its new Revolución de Cuba bars will be complemented by a separate cantina menu of dishes with a Cuban twist.

Ioan Eyton-Jones, head of food operations for Revolution, said: "Traditionally, our research has indicated that customers rate our food offering highly in terms of quality, service and the overall dining experience. The challenge now is to build on this strong base and affection for our brand by significantly increasing the volume of customers who visit Revolution bars purely to dine out.

"Food Revolution is about establishing a much stronger identity for our food proposition and raising greater awareness of those areas where we continue to innovate."

Revolution was founded in 1996 in Manchester and now has 66 venues across the country. The bar group offers 30 different flavour vodka infusions, all created in Revolution's own Vodka Factory in Manchester, and is also unveiling its Revolución de Cuba rum bar concept across the UK.

By Neil Gerrard

E-mail your comments to Neil Gerrard here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to jobs

Looking for a new job? Find your next job here with jobs

Blogs on ]( Catch up with more news and gossip on all Caterer's blogs
[E-newsletters]([ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking