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Vodka bar chain Revolution plans to increase food sales by 25% in six months

25 October 2011 by
Vodka bar chain Revolution plans to increase food sales by 25% in six months

Vodka bar chain Revolution has revealed plans to transform its dining offering nationwide, with the aim of increasing food sales by 25% in six months.

Underpinning this is a dedicated national staff training programme to ensure Revolution's team of 600-plus kitchen and waiting-on staff deliver the food knowledge and levels of service that will define the new Food Revolution brand.

The team will be supported by an enhanced company infrastructure, following the recent creation of a new Food Development Kitchen in Manchester and training centre in York.

The new, simplified Food Revolution menu will feature traditional British favourites such as fish and chips alongside experimental dishes such as the new Japanese-inspired "chicken katsu".

Meanwhile, its new Revolución de Cuba bars will be complemented by a separate cantina menu of dishes with a Cuban twist.

Ioan Eyton-Jones, head of food operations for Revolution, said: "Traditionally, our research has indicated that customers rate our food offering highly in terms of quality, service and the overall dining experience. The challenge now is to build on this strong base and affection for our brand by significantly increasing the volume of customers who visit Revolution bars purely to dine out.

"Food Revolution is about establishing a much stronger identity for our food proposition and raising greater awareness of those areas where we continue to innovate."

Revolution was founded in 1996 in Manchester and now has 66 venues across the country. The bar group offers 30 different flavour vodka infusions, all created in Revolution's own Vodka Factory in Manchester, and is also unveiling its Revolución de Cuba rum bar concept across the UK.

By Neil Gerrard

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