Vodka sales raise spirits
Vodka is the world's fastest growing major spirits category, according to Impact International, the London-based drinks industry magazine.
Its research shows that four of the world's fastest growing spirit brands in 1994 were vodkas. Sales of the ten vodka brands in Impact's top 100 rose by 3.8% to account for a total of 35.3 million cases.
Absolute vodka outperformed its rivals with world sales of 5.2 million cases in 1994. Its annual growth rate was registered last year as 15.6%.