Vodka's new best friend

Schweppes MIXsch from Coca-Cola Enterprises Ltd (CCE) is a new light, fruity and sparkling mixer, in three flavours - Cranberry Spice, Capsicum Lemon and Calamansi Orange.

It can be served with vodka, but also mixes well with other white spirits or dark rum.

Available in 200ml glass bottles.

The new launch is being supported with national marketing activity, including a sampling programme in over 250 bars across the country, focusing on 25 to 35 year olds. Display materials will link MIXsch to vodka, using the strapline "Vodka's new best friend".

Ben Reed, mixologist and cocktail guru, now part of IP Bartenders, says: "MIXsch brings bartenders new versatility and is the perfect ingredient to provide a refreshing twist to some classic drinks."

Coca-Cola Enterprises Ltd